Fluttr – Never miss a great night out again

Fluttr App

Fluttr is an event discovery tool where people exchange recommendations for the best nights out. It takes the form of an online network reserved for those who live for great music and awesome parties.

I bet you’re all familiar with this “Damn, missed out again” sort of feeling when looking at your friends’ party pictures on your social networks. Well, I’ve found a solution for that not to happen to me again. The new invitation-only party network called Fluttr is all about making you discover the best parties… before they actually happen.

3 guys from the nightlife scene are behind this genius idea. They’ve built the first event discovery platform where you receive recommendations from your friends, DJs, event organisers and nightclubs you’ve decided to follow. The concept is great as it allows you to be constantly updated with not-to-be-missed upcoming parties that fit with your own tastes.

We’ve asked James Kay - founder and CEO - how they came up with this idea,

“We’ve been producing music events for years in NYC, London and Paris. One thing that struck us up anytime we asked our customers how they heard about our event the answer was: my friend told me about it. We never quite figured out who was this person everyone was talking about, but realised that friend recommendations are the most natural way to discover good parties. This is why we created Fluttr, we wanted to facilitate this communication”.

James Kay – founder and CEO – told me, “When we released the first version of Fluttr, it was pretty clear that this was simply something for our friends to test. We ended up with thousands of new users in a few days. The plan was clearly not to get that many people on it that quickly (laughs). We still don’t understand how the word has been spread so quickly across London, but we are super happy as it helped us a lot to move fast and adapt to people’s feedback properly.”

The platform will officially be launched in a few days but more than 10 000 people already signed up for it, by either requesting their invite on the website (www.gofluttr.com) or by using their testing app. You will have to be invited by someone who is already using it to be able to sign up. “We only want people who are truly passionate by music and awesome nights out to join us. This is why we think that giving our current users the ability to invite their friends is the best way to grow our community while keeping the quality of the recommendations being exchanged  between our members”, says James.